Daniel
Jaramillo

Co-founded a design and software company in my third semester of university. Two curricula: the one they gave me and the one I chose. We worked across healthcare, agriculture, retail, and finance, growing to a team of more than 12 without outside investment.

I came to oncology for a personal reason: to understand what was happening to my grandmother. I stayed. I designed CLIN’s original interface and helped shape and build product capabilities at LARVOL, later moving into product innovation.

Co-founded RXXO and led product before becoming CEO. We raised over US$1M, launched in Dubai, and developed a digital diamond-generation engine. I worked across the product and the business; we eventually sold the company.

Built internal workflows, automated reporting, and contributed to code review and front-end development. I also helped develop voice agents and identity-verification workflows for truck drivers, and supported the work of winning customers. It meant moving between the team’s daily needs and the services we were building.

I lead technology consulting at Raíz & Co., working with founders as we build our advisory and investment work across Latin America and the U.S.

I now lead sales at LARVOL. Having helped design and build the products gives me a useful starting point: I know the decisions behind them, and I get to hear what customers need next.